Domain Authority Checker

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Scores range from 1 to 100, with higher scores corresponding to greater ranking potential. It's calculated based on factors like linking root domains, number of total links, and other signals.

Our Domain Strength Score is a self-reported estimation tool that weighs multiple SEO factors (HTTPS, domain age, backlinks, indexed pages, content presence, social profiles, and traffic). It gives you a directional understanding of your domain's strength without needing API access to Moz, Ahrefs, or SEMrush. For official DA/DR scores, use those paid tools.

DA scores are relative. New websites typically start at 1-10. Small businesses and local sites usually fall between 20-40. Well-established sites rank 40-60. Major brands and news sites score 60-80+. A "good" score depends on your niche — compare yourself to direct competitors rather than chasing an absolute number.

Focus on: earning quality backlinks from relevant authoritative sites, publishing comprehensive content regularly, improving technical SEO (site speed, mobile-friendliness, HTTPS), building a strong internal linking structure, maintaining an active social media presence, and removing toxic backlinks. DA improvements take months, not days.

No. Domain Authority is a third-party metric created by Moz — Google does not use it in their ranking algorithm. However, the underlying factors that DA measures (backlinks, content quality, site authority) ARE signals that Google considers. DA is a useful proxy for understanding your site's competitive position.