Schema Markup Generator free, instant.
Generate copy-paste JSON-LD structured data for Organization, LocalBusiness, Article, Product and FAQPage. Empty fields are left out, so the output stays clean and valid.
Fill in the form to generate JSON-LD.
Only mark up information that is visible on the page. Test the result in Google’s Rich Results Test.
- Your input stays in your browser
- No limits
- No account needed
What Is Schema Markup?
Schema markup is structured data, usually a block of JSON-LD code in your page’s <head>, that describes your content in a vocabulary search engines understand: this is an organization with this logo, this is a product with this price, this is an article by this author.
It makes your pages eligible for rich results like product prices, breadcrumbs and article details, and helps search engines and AI connect your brand to the right facts. This generator builds clean JSON-LD for Organization, LocalBusiness, Article, Product and FAQPage, leaving out any fields you don’t fill in.
How to Generate Schema Markup
- Step 1
Choose a type
Organization for your homepage, LocalBusiness for physical locations, Article for posts, Product for products, FAQPage for real Q&A.
- Step 2
Fill in the form
Use the exact details shown on the page. Leave fields empty if they don’t apply.
- Step 3
Paste and test
Paste the script into your page’s <head>, then test the URL in Google’s Rich Results Test.
Try the Schema Builder
Generate schema for more types, straight from a live URL. Free to start, no credit card.
Schema Types Included
Industry figures come from public studies and change often; check the original source before quoting them.
Schema Mistakes
Marking up content that isn’t on the page
Fix: Structured data must match what visitors can see. Hidden or invented details can get rich results removed.
Fake reviews or ratings
Fix: Never add ratings you didn’t collect. It breaks Google’s policies.
Broken JSON
Fix: One missing comma voids the block. Use a generator and validate the result.
Expecting guaranteed rich results
Fix: Valid schema makes you eligible; Google decides whether to show rich results.
Tips
Start with Organization
One topic per block
Re-test after site changes
Questions about the Schema Markup Generator
What is JSON-LD?
A way to write structured data as a JSON script block. Google recommends it because it’s separate from your visible HTML.
Where do I paste the code?
Inside the <head> of the page it describes. Most CMSs have a “custom code” or header-scripts setting.
Will FAQ schema give me FAQ rich results?
Since 2023 Google shows FAQ rich results mainly for well-known government and health sites. The markup is still valid and helps machines read your Q&A.
Does schema improve rankings?
Not directly. It helps search engines understand your page and can earn richer, more clickable results.
Is it free?
Yes, with no limits, and nothing leaves your browser.
Generate schema from a live page
The Schema Builder in the app reads your live page and suggests the right types.